In 2019, online retail sales grew 56% - and that’s before the COVID-19 pandemic hit and everyone was ordered to stay at home. Despite lower overall spending in the United States due to COVID-19, many retailers who have invested in an ecommerce platform have seen their webstore sales increase by around 43% since the beginning of the pandemic.
COVID-19 has been systematically poking holes in the existing infrastructure for companies across North America – particularly for Retailers.
COVID-19 has pushed many retailers to consider putting up their own online webstore. Not only can weather more storms (such as a worldwide pandemic) than a brick and mortar store, but it also gives you the flexibility you need to grow your retail business, provided that it is integrated with your back office systems.
Maybe you’ve read my last blog, 5 Symptoms of a Siloed Ecommerce & Back End System, and concluded – “yes, this is me. I have siloed systems”. The next question is always going to be “So what should I do about it?”
COVID-19 has impacted everyone in the United States personally, professionally, and/or financially. Startups, especially newer retailers, have been hit hard because they do not always have the cash flow, processes and systems in place to handle this drastic of a change.
You’ve invested in a fantastic ecommerce solution to be the online face of your company. You make it to look nice and provide your customers with the online shopping experience that they are looking for during the digital age. It also gives you the unique ability to reach your customers when your products are top of mind - when they are looking to make a purchase. And during the COVID-19 pandemic, or any similar crisis in the future, it’s the ONLY way for you to reach your customers.
Accounting Software is supposed to make running and managing your business easier, more efficient, and should give you visibility into your business. However, many owners are trying to run a sophisticated and complex business on rudimentary software. Their accounting team become frustrated and take too much time getting basic information. This costs owners money and does not give them real-time visibility into their business.