<img src="https://ws.zoominfo.com/pixel/5BFMW73xT6Cu70sN1cUt" width="1" height="1" style="display: none;">

Marketing Campaigns in NetSuite: A Step-by-Step Guide

Posted by Stephanie Kim on Jan 23, 2024 11:30:00 AM
Stephanie Kim

Effective marketing campaigns play a pivotal role in enabling businesses to connect with their target audience and facilitate sustainable growth. NetSuite, with its robust set of features and tools, offers an efficient solution for the seamless setup and management of marketing campaigns.

Step 1: Define Your Campaign Objectives

Begin by clearly articulating the objectives of your marketing campaign. Whether your aim is to boost brand awareness, increase sales, or launch a new product, establish specific and measurable goals to guide your efforts.

Step 2: Segment Your Audience

Leverage the customer grouping capabilities within NetSuite to segment your audience based on criteria such as demographics, purchase history, or engagement levels. This segmentation ensures the creation of targeted audience groups, optimizing the effectiveness of your Marketing Campaign.

Step 3: Create Compelling Campaign Content

Harness the power of customizable marketing templates within NetSuite to craft engaging content aligned with your campaign objectives. This content is tailored to resonate with specific customer groups, encompassing diverse mediums such as emails, landing pages, and social media posts through NetSuite's integrated tools.

Step 4: Set Up Campaign Execution

Utilize NetSuite to schedule various events, including email blasts, social media posts, and website promotions, ensuring a coordinated and timely execution of your Marketing Campaign.

Step 5: Monitor and Analyze Campaign Performance

Employ NetSuite's analytical tools to closely monitor the performance of your campaign. Track key metrics such as open rates, click-through rates, conversions, and return on investment (ROI). Analyzing these metrics provides valuable insights for optimizing both ongoing and future campaigns.


Employing NetSuite's Marketing Campaign feature elevates your business by streamlining marketing endeavors through comprehensive tools and functionalities. The automation of tailored content directed at specific target groups facilitates efficient outreach, enabling your business to adeptly manage the process of engaging and capturing potential leads.



About Us

Concentrus is a leading provider of innovative cloud-based enterprise resource planning (ERP) solutions, including NetSuite. Our team of NetSuite experts offers a range of services, including NetSuite price analysis, NetSuite training, and NetSuite integration services.  

Our goal is to help businesses of all sizes maximize their investment in NetSuite by providing expert NetSuite cost optimization and implementation strategies. With years of experience as a NetSuite partner, our NetSuite administrators and NetSuite consultants are well equipped to help businesses of all sizes with their NetSuite consulting needs.  

Whether you're looking for a NetSuite consultant to help with your NetSuite implementation or you need ongoing NetSuite support, Concentrus is here to help. 


Read About Our Implementation Methodology


Want more NetSuite Tips and Tricks? Check out our Short & 'Suite videos


Tags: NetSuite, ERP, Project Management, Reporting, NetSuite Partner, NetSuite How To's, NetSuite Tips, NetSuite Integrations, NetSuite Administrator, Netsuite ERP, New User, Users, User Access, Roles, NetSuite Features

Subscribe to our blog!

Recent Posts

Posts by Topic

see all